Exploring Fitness

In this article, we cover everything you need to know about LinkedIn Audio Events, from setting them up to best practices for hosting and promoting them.

*taps mic* Are you listening?

LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. With the audio feature, you can live-stream interactive conversations with your LinkedIn audience — and beyond.

LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.

Whether you're creating space for your community to speak on relevant topics or giving time to your audience to connect more deeply, LinkedIn Audio Events provides a versatile and effective medium. 

In this article, we cover everything you need to know about LinkedIn Audio Events, from setting them up to best practices for hosting and promoting them.

What are LinkedIn Audio Events?

The LinkedIn Audio Events feature allows creators and brands to do exactly what it sounds like — host audio-only events. This functionality opens up new possibilities for engaging with your audience in a dynamic and interactive way without the need for video.

Using this feature, LinkedIn users can host virtual events that last anywhere  from 15 minutes to 3 hours. During these events, participants can join, listen, and actively contribute to the conversations, creating a lively and engaging environment. Additionally, thes events support panel discussions, enabling multiple experts to co-host and share their insights simultaneously.

Whether you’re a brand, creator, or individual growing your personal brand, this feature allows you to open up to more professional connections, share valuable knowledge, and spark meaningful conversations within your industry.

Why you should host a LinkedIn Audio Event

Thanks to LinkedIn’s clear focus on the professional community, there’s a clear audience and expected return on investment with Audio Events. 

In addition to this clear benefit, here are some other reasons you should consider hosting LinkedIn Audio Events:

• Engage your audience: Go beyond text and video to live conversations that allow your audience to engage with you on a different level than pre-determined content.
• Host talks from anywhere: The lack of emphasis on video makes LinkedIn Audio Events more appealing for casual conversations in a professional setting.
• Inspire community: Attendees can engage with others and follow anyone who interests them. Jayde Powell, an experienced Audio Events creator, highlights this as a specific benefit of the feature (more on this below).

How to set up a LinkedIn Audio Event

To set up a new event page:

1. On your LinkedIn homepage, check the left side of your screen for the Events section. 
2. Tap the + icon 

3. Upload a cover image

4. Under the Event format box, choose Audio Event.

5. Type in the event details: title, details, date, time, and description. 

6. Invite co-hosts if you have any. Make sure they’ve agreed to speak on the panel!
7. Click Next to go to the posting window. Here, you can share as much detail as possible about your event to your feed to let your audience know about your upcoming event.

8. Click Post!

Case study inspiration for your next Audio Event

If you’re looking for inspiration to set up your LinkedIn Audio Event, look no further than #CreatorTeaTalk with Jayde Powell.

Jayde runs an event series called Creator Tea Talk that holds valuable conversations about the creator economy. 

Her strategy involves basing episodes around cultural conversations combined with evergreen topics for creators.

The sessions are usually well-attended, with an average of 100+ attendees per session, and vary between solo Q&A-oriented discussions and panels.

Tips and best practices for hosting a successful event on LinkedIn

Hosting a successful LinkedIn Audio Event may seem simple on the surface, but requires thoughtful planning and execution. 

Here are some essential tips to ensure your event is engaging and impactful:

1. Plan ahead: Outline your topics and key points to ensure a smooth flow. Preparing a detailed agenda will help you stay on track and cover all the important aspects of your discussion. Audio Events have a time limit of 3 hours, so make sure to allocate time for Q&A sessions to address audience questions. 
2. Test the feature: Conduct a test run before the actual event to identify and fix any potential technical issues. And during the event itself, jave a team member or a co-host ready to handle technical issues, such as connectivity problems or audio issues, allowing you to focus on the content.
3. Promote early: Use LinkedIn posts and other social media channels to build anticipation for your even