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Here are the top 12 courses to improve your social media marketing skills.

Social media marketing is more complicated than ever. You need a proper strategy, content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together. 

It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social media marketing skills.

Some of these courses are free. But even the paid courses are worth every penny, I promise.

There are two types of courses on this list:

• Cohort-based courses: These courses have a fixed start and end date. You’ll work through the material in real time with other students and your instructor(s). These courses are excellent for accountability and networking, although they aren’t as accommodating to your schedule.
• Self-paced courses: These courses usually have pre-recorded content that you can download and learn at your own pace. These courses are much more flexible than cohort-based courses, but there’s little to no accountability or community learning present.

There’s no one “better” type of course. Cohort courses are best when you want a structured and communal learning experience. Self-paced courses are a better choice when you have a busy schedule and want to learn independently.

🎁 5 free social media marketing courses (by social media platforms)

Before we begin to learn social media marketing as a whole, it’s critical to acknowledge that every social media platform has its own playbook. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. Here are all of them:

1. TikTok academy: to learn everything that TikTok can do for small businesses.
2. Growing your business with LinkedIn pages: for learning how to use LinkedIn for business.
3. Instagram’s creator course: for learning the basics of the platform, understanding how to create Instagram Reels, and ways to earn.
4. Meta Blueprint: for learning about the basics of digital marketing, Facebook, Instagram, and ads.
5. Pinterest academy: for learning the ins and outs of Pinterest advertising.

7 courses on building a social media marketing strategy

This section is dedicated to courses that help you build a social media marketing strategy from scratch. Many of them also contain directions for creating content, writing A+ captions, and more.

1: Meta’s social media marketing course

Best course for beginners seeking to receive professional training

Price: Free.

Instructor(s): Anke Audenaert, Daniel Kob.

Length: The course lasts five months and requires 10 hours/week. You can learn at your own pace.

What you’ll learn:

• How to build a strong social media presence
• Analyzing your social media performance
• The ins and outs of Meta ads manager
  

Meta’s social media marketing course is one of the best free courses to learn the basics of social media marketing directly from the horse’s mouth. It’s a pretty popular course with over 17,000 raving reviews.

It’s designed for beginners. You might not get the highest return-on-investment (ROI) from this course if you’ve already been at the social media marketing thing for a while. But if you’re at the beginner level or someone who’s just got their foot in social media from another career, Meta’s course is the perfect place to begin.

It also offers a completion certificate, so it’s a good choice if you want to stamp a social media certification on your resume.

2: Impactful social writing

Best course for becoming a thought leader in your niche

Price: $127.

Instructor(s): Erica Schneider, Kasey Jones

Length: Not publicly available. There are five modules of content.

What you’ll learn:

• How to build your personal brand
• How to stay consistent on social media
• How to generate social media post ideas that your audience would actually want to read

Impactful social writing is taught by industry pros Erica Schneider and Kasey Jones. They’ve built successful businesses via their own social media channels, and this course helps you learn the principles they followed via frameworks and real-world examples.

It’s not a free online course, but I’d argue it’s a better choice for someone who wants to build a personal brand, hone in on their target audience, and find their unique voice on social media.

If you want to become a thought leader in your niche, there’s no better choice. Don’t believe me? The course offers a 14-day money back guarantee if you don’t think the social media marketing course is worth your investment.