TikTok’s Live feature is a blank canvas that creators and brands have adopted in different ways. There are people who play games, using it like one would use Twitch live streams, as well as people who perform or create live.
As is the case with the rest of the platform, the more creative, the better!
Going live on TikTok is a great way to increase your engagement and reach new audiences on the app — which will ultimately help you grow your following.
It’s also a great way to monetize on TikTok. Data.AI estimates that consumers will spend $6.78 billion via social apps this year, and that the majority of this will be spent by fans sending money to their favorite creators. TikTok’s Live's Gifts feature means you'll have a way to earn, too.
If you're curious about how to go live on TikTok, heads up that you'll need to meet some requirements for TikTok Live access:
- Have 1,000 followers; and
- Be older than 18
Once you have these, you’re ready to start streaming! In this article, I’ll explain how to go live on TikTok and start connecting with your audience in a new way.
Why TikTok Lives are a great way to grow your following
If you’re new to TikTok — or looking to grow your following and engage with TikTok audience in an authentic way — live streaming could be just the ticket.
TikTok Lives are displayed in several unique areas on the app, which means your lives are far less likely to get lost in the noise of the regular TikTok For You Page or Following feed.
For one thing, if you’re a regular TikTok user, you’ll have noticed more a more lives popping up on your For You Page. The TikTok algorithm seems to be surfacing lives more and more, which means your lives may have a better chance of being shown to more users than regular videos.
On top of that, creators who are currently live get pride of place in the TikTok inbox, with a little pink circle around their profile pictures.
Anecdotally speaking, I tried TikTok Lives as part of my 30-day TikTok experiment and managed to reach more than 200 completely new people during the random, impromptu coworking session.
While a little intimidating at first, it ended up being really fun! I had some interesting conversations with people who tuned in and netted a couple of new followers, too. It also didn’t require much effort or planning on my part — far less work than my usual content, at any rate — which meant the process offered more bang for my buck in terms of following and engagement.
How to go live on TikTok: 3 ways to stream to your followers
Before we get into the step-by-step guide to how to go live on TikTok, it’s worth noting that there are now three different ways to live stream on the platform:
- Via the TikTok app on your phone
- Via mobile gaming mode (for mobile gamers looking to stream their sessions)
- Via the TikTok LIVE Studio desktop app.
If you’re just starting out (and you’re not a gamer), I recommend trying TikTok Live on your phone with the TikTok app first.
1. How to go live on TikTok on your phone
Kicking off a TikTok live stream on your phone is by far the easiest route. Here’s how to go live on TikTok via the TikTok app, in a few simple steps:
Open the app and tap on the ‘+‘ camera icon.
Next, scroll all the way right to find the ‘LIVE‘ option from the navigation bar at the bottom of the screen.
You can simply tap ‘Go LIVE‘ to start streaming, but I recommend you first play around with the plethora of settings and options available to you.
Here’s a rundown of the most useful things you can do before you start your TikTok Live (pretty much all of these options will be available to you if you choose TikTok LIVE Studio or the mobile gaming route, too).
- Change your title and profile picture
- Choose the best topic for your live stream
- Turn on filters and add effects
- Tweak your settings (use LIVE practice mode, add an ‘About me’ message that will be pinned to your live, add moderators, turn comments on or off, and a whole lot more).
- Turn on dual camera mode to use both your front and back camera
Once you’re happy with your settings, tap the ‘Go LIVE’ button to get started.
To exit the live stream, press the 'X' at the top-left corner of the screen to stop recording.
2. How to go live on TikTok with mobile gaming mode
This process is very similar to what I’ve laid out above, with a few key differences. Here’s h
Recommended Story For You :
Organize Keywords and Import CSV Files from the Google Keyword Planner
The Most Affordable And Easiest User Friendly Page Builder You Will Ever Use!
Instant WordPress Theme That Matches Your Website
Wizard to Manage Remote Backend MS Access Database Tables Fields and Indexes
If you had an aisle-by-aisle grocery list wouldn't you spend less money on impulse items?
everything you need to create a professional corporate look mini-site is there.
Unlock Your Networking Potential with GNS3Vault
Viper Cache Was 77% Faster Than The Competetion
Understanding Stock Market Shorting eBook
Leave a Reply